Social-First Content Marketer & Video Editor
Hi, I'm Matthew Hunter a London based Content Marketer specialising in video, hooks, pacing, and platform-native storytelling across TikTok, Meta & YouTube
Videographer & Content Marketer at Logically
At Logically, I helped transform complex topics like misinformation, digital propaganda, and online influence into social-first video content that was accessible, engaging, and educational for global audiences. Working across YouTube, TikTok, Instagram, and corporate communications, I operated as a hybrid producer, editor, shooter, script collaborator, and channel strategist, often bridging the gap between subject-matter experts and public-facing storytelling.I developed Logically’s internal “Content Engine”, a repeatable system for turning a single piece of core content into multiple outputs, including short-form video, written articles, social posts, and infographic assets. This enabled faster turnaround, consistent quality, and more effective use of content across channels. I regularly collaborated with researchers, journalists, product teams, and marketers to turn technical insights and product updates into usable, plain-language content.
Logically Facts
I launched and managed the Logically Facts YouTube channel. At its peak, the channel reached 10k+ subscribers and became a key editorial asset for Logically’s mission. Expansion onto TikTok led to TikTok commissioning Logically to produce media literacy training videos for their trust & safety initiative, driven by a video I personally wrote, voiced, edited, and published.
Editorial Content Marketing Officer Eltham College
Initially hired to focus on editorial and written content, I expanded the role to make video and visual content a core part of the school’s marketing output. I own website content, social media, newsletters and all video/photography output, while collaborating on longer-form editorial such as the school magazine and prospectuses. I also contribute to in-person admissions events, including visitor mornings and open days.
This role has expanded my skillset across copywriting, editorial planning, brand storytelling and event delivery, while strengthening my ability to translate institutional goals into clear messaging for multiple audiences and formats.
Stand up Comedian
Performing stand-up has also sharpened my instincts for comedic timing, audience calibration, and iterative improvement, skills that translate directly into making content that feels native, human and watchable within the first 1–3 seconds.
My Youtube Channel
I run a personal YouTube channel where I experiment with documentary-style comedic pieces, stand-up clips and character-driven content. This serves as both a creative sandbox and a data lab, where I can experiment with scripts, formats, retention strategies and narrative structures before applying those insights to professional work. Across just 6 videos, the channel organically achived 32k+ views
